Animal, Vegetable, Miracle By Barbra Kingsolver - 1485 Words

After realizing that all of the food and water consumed by their family was either piped, shipped, or driven to them in the middle of the desert, novelist Barbra Kingsolver and her family decided to pick up their lives and move from Tucson, Arizona to to her childhood home of tobacco and dairy farms in southern Appalachia. Kingsolver and her family intended to spend the next year living in a more connected way to their food and where it comes from, and this book is the result of that experience. Part journal, part academic inquest, Animal, Vegetable, Miracle, tells the story of their project to live sustainably in a place â€Å"where rain falls, crops grow, and drinking water bubbles right up out of the ground† (p. 3). Their year would consist†¦show more content†¦There is way too much fascinating information to unpack in this book - 99% of the 400 million turkeys consumed in America annually are artificially inseminated by humans! (p. 90). And we totally misundersta nd lactose intolerance (p. 136-37). One would have to read this book one hundred times over to fully critique its value. But it is good! Great even. There is so much to learn about the world and how food systems affect climate change and how climate change affects ecosystems and all living things. Kingsolver provides a tool for change through this book by suggesting ways of living that reduce our harmful footprint on the earth. She does this by sharing her story of eating locally for a year and pairing those stories with loaded insights about how the current industrial food and farm systems are ultimately destroying the world. At the very least this book should cause people who have not before, to stop and evaluate their participation in this industrial food system. Their actions and inactions may even be changed by their uncomfortable awareness of how most of us are eating. Kingsolver makes a very good point when writing about her search for fresh fruit during a season when fruit doesn t grow. She makes the reader aware of the fact that shopping for fruits and veggies out of season means we are impatient. To really make this point stick, she adds another commonly shared

Mans Dark Nature in Film Essay examples - 2223 Words

From the beginning of cinema to the present day, Hollywood has had a morbid fascination with the dark, shadowy side of society. This is reflected in many films of the past, inherently most evident in the German expressionistic films of the 1920’s and 30’s. In a sense, society’s fascination with the macabre stems from their fears and anxieties. Thus, allowing filmmakers and storytellers to toy with their fears and horrify them like a terrible nightmare that comes to life. Most people in today’s society have a fear of the unknown, this can stem from natural factors like growing old and dying to such terrifying abnormal factors that may be real or not. The boogeyman is one figure that haunts our children’s minds and nightmares, this mythical†¦show more content†¦M was his first talking picture he ever made and the particular synchronization of diagetic sound with horrifying suggestive images, made this film very unnerving at the time for the audience. Although the sound-design of the film is very important in suggesting the monstrous, it is the silence that suggests even more terrible images that penetrate our psyche and imagination. We shall come back to M in a short-while, as I want to shift gears and talk about Frankenstein and synthesize the two pictures together in a way that will provide us with an understanding of why these two films are similar in their themes and symbolism. Frankenstein (1931) was directed by James Whale, who is an English-born director from Dudley, England. While World War One broke out, Whale decided to enlist in the army, he did this hesitantly and this decision almost cost him his life as he was taken as a prison-of-war in a Germany prison camp. Thus, this tormented his soul and therefore, he had an absolute hatred for Germans (Wikipedia). His horror films, particularly Frankenstein have some interesting sub-text encoded onto its mis-en-scene and narrative that derive from his experiences in war and his dark experiences in the prison camp. James Whale was ironically influenced by the German expressionistic movement of the time, particularly, The Cabinet of Dr. Caligari (1919). In my opinion, he adopted this movement because he found the Germans horrifying and cruel, so heShow MoreRelatedThe Visual and Audio Representations in Arthur C Clarkes The Sentinel1374 Words   |  6 Pagesthe visual and audio representations in Arthur C. Clarkes short story, The Sentinel, and those found in director Stanley Kubricks film, 2001: A Space Odyssey. Clark actually aided Kubrick in writing the script for the movie, which was in no small part based on the work of literature the author had previously written (Soriano, 2008). To that end, Kubricks film functions as an example of many of the concepts originally denoted by Clark in The Sentinel. While many of these ideas were mere thoughtsRead MoreWhy We Crave Horror Movies860 Words   |  4 Pagesall you really need to get back on tr ack is a good dosage of a gory horror film! According to Stephen King, America’s best-known writer of horror fiction, horror movies can serve a valuable purpose. In King’s Playboy-published essay, â€Å"Why We Crave Horror Movies,† he examines the popular trend of attending horror films, and he provides several explanations for this craving behavior. King claims that attending these gory films is not just a trend; he believes that it is a necessity. In the essay,Read MoreRashormon by Akira Kurosawa1079 Words   |  4 Pagesstructure, its method of storytelling is based on the characters perception of the truth, in film and television it is often referred to as the Rashomon effect. 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This is the event that occurs in Edgar Allen Poes vivid tale The Tell-Tale Heart, from the book Designs For Reading: Short Stories. br brEvery night at precisely midnight, the narrator, who remains nameless and sexless, but for the sake of this essay I will refer to as he, ventured into the old mans room without making a soundRead More Apocalypse Now vs Heart of Darkness Essay1120 Words   |  5 Pageshuman nature remain intact, the characters of the film bare little resemblance to their literary counterparts. The film serves as a re-interpretation of Conrad’s novella, updated from 19th-century British imperialism in the Congo to a critique of 20th-century U.S. imperialism in Southeast Asia. Copp ola’s changes in setting and plot structure, however, force the film to sacrifice the character development so crucial in the literary work. This detracts from the overall effectiveness of the film. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreAnalysis of The Tell Tale Heart by Edgar Allen Poe Essay942 Words   |  4 PagesImagine the sight of an old mans eye, vultures, pale blue, with a film covering it. (Farooq). Could this make one’s self so insane that one would murder a man because of it? This is the event that occurs in Edgar Allen Poes The Tell-Tale Heart. Every night at midnight, the narrator, ventured into the old mans room without making a sound, to observe the very eye at which made his blood run cold. The old man did not suspect a thing. During the day the narrator continued to go about his dailyRead MoreThe Power Of A Child s Imagination1590 Words   |  7 PagesMuhanad Alenezi Film Studies 101 November 19, 15 The Power of a Child’s Imagination Guillermo del Toro, a respected director has been credited for many of his films. 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Service Management and Marketing †Free Samples to Students

Question: Discuss about the Service Management and Marketing. Answer: Introduction Differentiation is defined as a strategy of an organisation to get the customers to accept the products and pay for it and that helps the company to achieve competitive advantages. In order to gain competitive advantage the company changes the existing offering to the customers and creates a new one.Differentiation is defined as the perception of the customers. When the customers perceive a product from another company and that is more valuable then the company is differentiated. In the hospitality industry differentiation plays an important role. The huge competition in the industry encourages the organisation to go for differentiation. In order to differentiate a product in the market, a company focuses on important differentiators. The company focuses on highlighting the features of the products, time and the place when and where it can differentiate its products. The differentiation is initiated by the company through the link between the consumers the organisation. This is done by the organisation by customizing the product as per the demand of the customers(Gronroos, 2007). This is also done by the organisation through a great marketing scheme or through its brand image. The internal the external links of the company also bring differentiation in the organisation. This is done by the company with the help of its mix of products distribution. In this case, the favour of the distributor and the customer service is important. There are the ways or ideas that help to differentiate. The first idea is that achievement of the idea of differentiation. The second idea is that the organisation should attribute that the differentiation cannot be followed by the competitors in the market. The third important thing is the leadership. The credentials of the leaders establish faith in the customers. The fourth important point is to the idea of the positive psychological impact on the customers(Lee, 2014). The fifth idea is that the view and the experience of the customers should be taken into account. The view of the customer in the market determines the differentiation. The seventh point that hospitality industry should focus is on the process of the preparation of the products. The eighth point or idea is that the organisation should focus on the latest the greatest offerings and that determines the differentiation. The last one is hotness. The word of mouth of the customers becomes effective for the spread of hot ness. Levels of differentiations There are different types of levels of differentiations. The differentiation level of merchandise is different from that of differentiation level of support. A system-buy differentiation occurs when the offering shows the high level of merchandise support differentiation. In a hospitality industry service to the customers is a major concern. Let us take an example of a luxury hotel that provides home delivery. The level of the merchandise of the hotel is high as it a luxurious hotel. If it's support level i.e., home delivery 8is low then it is called a product-buy. When the support level and the merchandise level are low then it is called a commodity-buy. A service-buy is a differentiation when the level of merchandise is low and the level of support is very high(Aaker, 2011). The restaurant of normal size offers excellent home delivery for 24 hours. The objective of the differentiation is to draw the customers to its products against the characteristics based competition instead of the price that is visible to the customers(Page, 2009). Differentiation proves to sustain the better performance than the managers cost leadership strategy. The manager of a restaurant prefers to opt for the cost leadership strategies as it becomes less risk unpredictable. Issues related to the differentiation The organisation faces hurdles dilemmas during the time it implements strategies of the differentiation. These strategies are: Collaboration Control History Vision Collaboration is considered a hindrance to the optimal success. Too many people in the process of the differentiation make the things difficult. Innovation does not require too many rules unwanted paper work. It is always true that a little control cannot result effectively (Vitez, 2017). The organisation should not look the past too much. But the past is very important and we cannot avoid completely as the past experience gives opportunities to get the advantage. Vision is important for the organisation so that it can make good innovation. But too much vision can bring tough situations for the organisation because it faces difficulties when the market changes. There are different means and ways to assess the effects of the differentiation. The company comes to know the success of the differentiation for the improvement of the quality service through the survey. The differentiation for the economic benefits is assessed from the return on the investment rates(Pine Gilmore, 2011). The approved patents prove the success of the launch of the new products through differentiation. The inventory can reflect the differentiation that has been meant for the successful improvement of the delivery system. Ways to differentiate The differentiation can be made in three different ways. They are reversal, breakaway hostility. Reversal differentiation means when the competition goes forward that adds speed the organisation decides to make a stop go backwards. This happens when the organisation launches some extravagance that makes the company remain in a differentiated position. Breakaway differentiation refers to the introduction of an offering to a category that is different instead of bringing a simple modification of the products. In the hospitality industry, we find that the organisation launches the products to compete with a slight change in the product. The organisation gives the customers an alternative. Hostility refers to admit the flaws. This is not easy appealing. This model elicits powerful feelings. The organisation requires knowing about the merits and demerits of the competition. There are five forces that play the crucial role in the competition of the hospitality industry. They are the buyer, supplier, competitor, substitute and the potential entrant(Silva, 2014). The hospitality industry uses three strategies such focus, cost leadership differentiation.Differentiation is perceived as unique. It focuses on brand loyalty than price. To sustain in the market the organisation takes steps. In the first step, the company requires finding out the category of products and whether the product is ripe for differentiation. The step should be taken taking all these points into consideration(Banker, et al., 2014). The second step is to identify whether the differentiation is required for product or service. In the hospitality industry products and services are equally important. The success of the business depends on both the product and the services of the hotel or the restaurants. Th e organisation should identify the differentiation required for its competitive growth.Thirds step is that it should ensure the difference. The organisation that brings differentiation strategically should exhibit the difference that has brought though it's differentiation(Tzortzaki, 2014). The proof will be very credentials and proof is required as without proof differentiation has not been achieved.The fourth step is the most crucial step for the differentiation strategy for the hospitality industry. Communication plays an important role. The customers are required to be communicated about thedifferentiation. Without communication, the better offerings will be useless. Conclusion For differentiation, it is to find out the buyers. The individual should be focused. The value chain of the buyers is required to be assessed.The purchasing ability of the buyers should also be taken into account. The present future differentiation sources should be examined and the cost for its should be made taking buyers ability into consideration Bibliography Aaker, D., 2011. Brand relevance: making competitors irrelevant. San Francisco: Jossey-Bass. Banker, R., Mashruwala, R. Tripathy, A., 2014. . Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?. Management Decison, 52(5), pp. 872-896. Barney, J., 2007. Gaining and sustaining competitive advantage.. New Jersey: Pearson Prentice Hall. Gronroos, C., 2007. Service management and marketing: customer management in service competition. Chichester: Wiley. Lee, S., 2014. Quality differentiation and conditional spatial price competition among hotels. Tourism Management, Volume 46, pp. 114-122. Page, J., 2009. Transport and tourism: global perspectives. 3rd ed. Harlow: Pearson Prentice Hall. Pine, J. Gilmore, J., 2011. The Experience Economy. Harvard Business Review Press. Silva, R., 2014. Multimarket contact, differentiation, and prices of chain hotels. Tourism Management, 48, pp. 305-315., Volume 48, pp. 305-315. Tzortzaki, A., 2014. Knowledge-based strategies for managers in the service sector.. Management Research Review, 37, 10, pp. 858-879, 37(10), pp. 858-879. Vitez, O., 2017. Decision Making in Business Ethics. [Online] Available at: https://smallbusiness.chron.com/decision-making-business-ethics-446.html